WPIR Pratt Radio Web + Merch Redesign
WPIR Pratt radio is a student-led radio station on campus. At the time I worked there, it was entirely womxn-led.The rebrand consists of bright colors & gradients, bold, brutalist type that allows for easy navigation and listening.
![](https://freight.cargo.site/t/original/i/06b4de2efee0894265bc5c91c653e03ce772ce5ae7220480eede890e4fdd02da/WPIRGif1.gif)
Site Scroll
![](https://freight.cargo.site/t/original/i/083934db6f09b2a110ef12871823fef23651b8641bc5a2e9126e138c19db8530/wpir2.png)
![](https://freight.cargo.site/t/original/i/a0d19b86c03bd4cf274c4031d0ef53e78df59a468bb8792f0c19b99d32297811/RadioWebsiteMockup1.jpg)
![](https://freight.cargo.site/t/original/i/aeff35d63ac5db6b46ea1e73ccecc21ff4b2ba8e94e23164c641247680bc8d7d/screely-1577715192102.png)
FAQ Page
![](https://freight.cargo.site/t/original/i/e7942b13653c9e4398e35ffa4b6a7ac3f00a9c2f6cd801df92532587774ffd94/screely-1577715241594.png)
Centralized Schedule Page
![](https://freight.cargo.site/t/original/i/1338cbf71fba7ea8d723b6c8c6fe34633e5375f8aef58e86ac0e26239cdc21a4/WPIRType.png)
Site Framework
![](https://freight.cargo.site/t/original/i/3bb2494212e699782a1ade5eef57c8f572ab203ac71476e02ac4b6c93f98869c/wpir3.png)
![](https://freight.cargo.site/t/original/i/cb8e68199a55d521cd4f9b9a363577009221f9c12e08495c54b69cd2b3664172/wpir1.png)
Shows Gallery Pages
Merch!
Finding ways to include students and local artists in our merch collection, we proposed artworks from the community as a means to publicize both the creative work & the station.![](https://freight.cargo.site/t/original/i/bd1abf96c823e139a8e652b6a220e34a1a73c55e64fbeb0705321675a59d670c/116373883_720589092054243_2159214319276215295_n.jpg)
Fuschia Beanie
![](https://freight.cargo.site/t/original/i/5a0790162729dd9ddce1ac9d776fbb9197e7ecc4fc733518365ec70e56c7b0e7/110284203_2769337453300229_3689185657313269864_n.png)
Design Collaboration with WPIR artist
![](https://freight.cargo.site/t/original/i/5040fe917a70cb3c9b34a63ebfbcfbef1072e014ccba22596fabbf43c2a843a0/108171101_632307544079764_989094233605454359_n.png)
Flag Logo Merch
![](https://freight.cargo.site/t/original/i/64616cf2c3a1587acf945c7ec228f9f6fd85d22cc9596211ed36566768a94935/tumblr_pk5ibnc93n1qe61b6o1_1280.jpg)
![](https://freight.cargo.site/t/original/i/da5480b2a567977e5d08899cb8b19717759869767ffb298259cba66d675d99ee/top50.jpg)
Design Collaboration with WPIR Artists