WPIR Pratt Radio Web + Merch Redesign

WPIR Pratt radio is a student-led radio station on campus. At the time I worked there, it was entirely womxn-led. 
The rebrand consists of bright colors & gradients, bold, brutalist type that allows for easy navigation and listening.

Site Scroll

FAQ Page

Centralized Schedule Page

Site Framework

Shows Gallery Pages


Finding ways to include students and local artists in our merch collection, we proposed artworks from the community as a means to publicize both the creative work & the station.

Fuschia Beanie

Design Collaboration with WPIR artist

Flag Logo Merch

Design Collaboration with WPIR Artists

about me

hi! I’m Tara, excited about inclusive design methods that uplift communities & form meaningful futures.
M. Arch @ Harvard GSD
Research Assistant @ Harvard Bloomberg City Leadership Initiative

Harvard Kennedy School, Harvard College, IDEO, Harvard Graduate Counil, Womxn in Design, GSD Radio, Apple, MoMA, Pratt Institute, WPIR Pratt Radio

shoot me a message here

more stuff

Food For Profit 
Neural Bodies

Open Letters
Womxn in Design
Asymmetry & Balance
Dance Dance Dance

Found, Former, Future
WPIR Pratt Radio